Corporate Authenticity. What is it and why is it important?

I bang on about Corporate Authenticity all the time, but what do I actually mean?

Corporate Authenticity is the idea that organisations set and agree goals and targets in a way that is realistic according to their values and behaviours. When it comes to diversity equity and inclusion, this means being conscious not only of what you can actually achieve, but also what you're genuinely prepared to do to achieve and maintain said goals.