Matt Ashby-Cooper Matt Ashby-Cooper

Corporate Authenticity. What is it and why is it important?

I bang on about Corporate Authenticity all the time, but what do I actually mean?

Corporate Authenticity is the idea that organisations set and agree goals and targets in a way that is realistic according to their values and behaviours. When it comes to diversity equity and inclusion, this means being conscious not only of what you can actually achieve, but also what you're genuinely prepared to do to achieve and maintain said goals.

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Matt Ashby-Cooper Matt Ashby-Cooper

Competing beliefs & ideologies, and creating a truly inclusive workspace

If people feel their beliefs and ideologies have to be hidden, how can they be their authentic selves? If they can’t be authentic, how can we call the work environment an inclusive space?

These challenges can be addressed by leaders in bringing people together in a culture of mutual respect…

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Matt Ashby-Cooper Matt Ashby-Cooper

Just how does DEI impact your business?

We’ve been bandying the phrase ‘War for talent’ about for the past twenty years and it’s not going anywhere soon. Your DEI strategy can help you win this war.

A DEI policy is the first thing an organisation should be getting straight – while so much of your DEI strategy may flex and change as required, your policy doc defines your hard lines. What you will stand for, what you’ll hold people accountable to. Creating it doesn’t have to be a herculean task, but it’s often a source of handwringing for many smaller companies.

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